An introductory session on measuring marketing without drowning your team in dashboards nobody reads.

We cover the decisions that actually matter: which single number a campaign is meant to move, what counts as a conversion, and how to tell a real result from a coincidence in the data.

Most of what fills a dashboard is noise. Most of what changes a decision is two or three numbers, tracked cleanly and trusted.

The session is hands-on. Bring your analytics access, and we will find the numbers that matter and quietly hide the ones that do not.