A half-day working session for people who have published good content and watched it sit on page three.

We start with a real site, unoptimised, and work it up together. Intent first, then structure, then the words. We spend most of the time on the page that refuses to rank, because that is where seo is actually learned.

You will leave understanding why a page that reads well to a human can still say nothing to a search engine, and what to fix before you publish rather than after.

Bring a laptop and a page you are unhappy with. Places are limited to twelve.